Hublot BrandStory

Founding Vision: The Birth of Hublot

Founded in 1980 by Italian watch designer Carlo Crocco, Hublot entered the world of Swiss luxury watchmaking with a revolutionary idea: combining precious gold with a simple, durable rubber strap. At a time when tradition ruled design, this bold move set the tone for what would become the brand’s guiding philosophy:

“The Art of Fusion.”

The debut watch featured a minimalist porthole-shaped case—aptly named Hublot, the French word for “porthole.” This unexpected mix of elegance and practicality challenged the norms of luxury watchmaking and signaled the arrival of a brand unafraid to disrupt.

Reinvention: The Big Bang and a New Era

For over two decades, Hublot held a niche yet respected position in the industry. Everything changed in 2004, when renowned watch executive Jean-Claude Biver took over as CEO. His creative energy fueled Hublot’s transformation from an interesting outsider to a global icon.

In 2005, Hublot unveiled the groundbreaking Big Bang chronograph at Baselworld. Its bold design featured a multi-layered case and an unprecedented mix of materials like ceramic, Kevlar, and gold. The Big Bang was not just a commercial success—it won multiple international awards and redefined modern sports luxury watches.

Innovation in Materials: Pushing Boundaries

Hublot’s journey didn’t stop at striking designs. The brand has continually pioneered new materials and watchmaking technologies:

• Magic Gold: the world’s first scratch-resistant 18k gold alloy.

• Colored Ceramics & Transparent Sapphire Cases: futuristic materials blending durability and style.

• Carbon Fiber Composites: ultra-light and strong cases perfect for sports watches.

This relentless pursuit of innovation elevated Hublot to the forefront of modern horology.

Motto & Philosophy: Be First, Different, and Unique

At its core, Hublot stays true to its motto:

“Be First, Different, and Unique.”

This belief guides every decision—from design to engineering to marketing—ensuring each watch is not just a product, but a statement of individuality and creativity.

Today & Beyond: Redefining Modern Luxury

Today, Hublot continues to innovate with complex complications like tourbillons and minute repeaters while staying firmly rooted in contemporary design. The collections—including the Big Bang, Classic Fusion, and Spirit of Big Bang—embody the brand’s fusion of tradition and technology.

With a unique blend of audacity, craft, and vision, Hublot has become more than a watch brand. It is a modern luxury icon—a brand that sees tradition as a foundation, not a limit, and believes true luxury comes from daring to redefine the rules.